Master data ( Customer Master , Condition records etc ) in Sales and Distribution are created with respect to Sales organization, distribution channel and division. What this essentially translates to is that if there are multiple distribution channels and divisions, you would have to maintain different customer master records. However, a customer might be the same irrespective of the distribution channel ( Retail, Wholesale, Web Channel Sales etc ) or Division ( Pumps, Consumables, Electricals etc ). This results in tremendous data proliferation especially if there are many distribution channels and divisions.
However, SAP provides a facility to maintain common distribution channels and divisions via Reference Distribution Channels and Reference Divisions. In this example, in the configuration, if distribution channel 10 is assigned to 01, then the customer master need not be maintained twice.
This applies to customer master as well as condition records. You can also specify if the reference distribution channel or division applies to customer master only or to condition records only or to both.
However, please be advised that you CANNOT create master data for reference distribution channel or division. That means if the data is changed in the reference distribution channel/division, the data automatically changes in the referenced distribution channel/division.
The configuration for this is in [SPRO->IMG->Sales & Distribution-> Master Data ] or [VOR1] & [VOR2]. The first highlighted column is to affect the condition records and the second is to affect the customer master.
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